Successful Brands With Strong Identities

It is important to learn from established brands with strong identities because it can provide valuable insights to building your own identity. These businesses below have crafted their own message, visuals, and customer engagement to create their own unique identity that makes them stand out. These businesses are also easily recognizable from their identity.

• Nike: This brand has a simple yet effective message, “Just Do It”. Nike has become iconic by using this empowering message to motivate customers. By keeping your message simple and motivating, you can ensure consistency.
• Apple: The Apple brand is known for its innovation and having a sleek design. Their whole identity is about having minimal and premium products that sell everywhere. Apple had created a premium brand identity that matched with what their audience wanted.
• Dove: The identity that Dove has built is one around self-esteem and being true to yourself. Their brand features the everyday person to challenge other beauty brands and their norms. They make sure that their values align with the majority of people and that is what makes them different compared to other brands.
• Starbucks: This brand’s message is having a connection with someone over coffee. Their identity is all about the experience from the personalization of drinks to the interior of their shops. This touch of personalization can provide loyalty and can have your brand easily recognizable.

It is important to note that these brands found what works best for them. You need to find the identity that works for your brand. It is normal to find inspiration from established brands to establish your own brand identity.