Personalization is a powerful tool in building one’s brand identity, and it is just more than having your own personal logo or slogan. You need to tailor your brand to match your market’s emotions, values, and interests. By personalizing your brand, you can connect with your audience on a deeper level. The following list is ways you can personalize your brand towards your target market:
- User-Generated Content: A great way to connect with your audience is to feature content from them! Featuring things like customer reviews and testimonials can make customers part of a community and feel apart of something special.
- Target Voice: Position your brand’s voice to match your market’s expectations, every brand has a different tone so find the one that fits best for you! For example, some tones can be playful and joyful, while others can be more professional.
- Consumer-Centric Messaging: The messaging that your brand does should be focusing on what your market wants. Focus your messaging on the values, issues, and points that your audience wants to hear.
Current Brand Example: A brand that is known famously for its personalization is Coca-Cola. The brand came up with the “Share a Coke” campaign which added customer names to the bottles. This was a simple, yet effective campaign that made Coca-Cola feel more connective. This campaign formed bonds with consumers and formed an emotional connection.
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